Healthcare providers, including many drug companies aim to create a beneficial effect on patients with their respective products and services. However, and more importantly, these benefits need to be such that recipients are able to sense, feel, and perceive as … Continue reading
Tag Archives: Media
Covid 2.0 Rampages India As Top Echelon Policy Makers Ignore Science
‘India is in the endgame of COVID,’ announced the union health minister of India, just in the last month – March 08, 2021. Although, it was then clearly known to medical fraternity that today’s Covid vaccines won’t be magic bullets against rapidly … Continue reading
Multichannel Marketing: Two Important Pharma Trends
On September 6, 2018, Reuters reported the announcement of GlaxoSmithKline (GSK) that it would cut about 650 positions in the United States related to a global restructuring program. This includes 450 Medical (sales) Representatives (MR). Similar announcements on job cuts for MRs … Continue reading
Rebalancing Skill Sets In Pharma Sales And Marketing
A disturbing trend against much needed more job creation across the world, has been well captured in a May 2016 MIT article. It concluded through several complex mathematical models that: “As more tasks performed by labor are being automated, concerns … Continue reading
Drug Price Control in India: When A Local Media Goes Against, A Global CEO Doesn’t
‘Variety is the spice of life’, as the good old saying goes. The week, just gone by, was indeed packed with a wide variety of surprises, well encompassing various important areas, some of which are as follows: Effective November 08, … Continue reading
Recomposing Notes of Pharma Marketing Playbook
The global management guru Peter Drucker, in one of his management classics – “The Practice of Management”, published in 1954, that created the discipline of modern management practices, had underscored the following: “As the core purpose of any business is to … Continue reading
Nutraceuticals: Make The Fragile Regulatory Space Robust, Soon
In the space between drugs and nutrition, there is an intriguing ‘gray area’ with significant business relevance, especially in India. In a related publication, A.T. Kearney – a leading global management consulting firm has elaborated it as below: “At one end … Continue reading
Is The Core Purpose of Pharma Business Much Beyond Profit Making?
Dr. Margaret Chan, the Director General of the World Health Organization (WHO), at a briefing to discuss the Ebola outbreak in West Africa at the UN Foundation in Washington on September 3, 2014 said: “Big Pharma’s greed for profits, not … Continue reading