Change – just as it’s an integral part of our life, so is for any business, including pharmaceutical or healthcare. Interestingly, the phase of transition of such changes isn’t always slow and gradual. In many cases, especially for business, or … Continue reading
Tag Archives: changes
Keep Pace with Pharma’s Even Nuanced Technology Driven Changes – For Success
Since 2020, unprecedented global disruptions affecting lives, livelihoods, and business, have impacted India in equal measure, if not more – across various areas, including the pharma industry. If there is one change that is creating a snowballing effect, is the … Continue reading
Focus More To Create Patient-Perceived Value of Brand Outcomes
Healthcare providers, including many drug companies aim to create a beneficial effect on patients with their respective products and services. However, and more importantly, these benefits need to be such that recipients are able to sense, feel, and perceive as … Continue reading
Appears On Radar New L&D Needs For Pharma’s New e-Environment
As drug companies were desperately trying to navigate through the operational disruptions due to Covid crisis, the Learning and Development (LD) plans of most organizations, considered so important for employees, got badly impacted. This was ably captured in the article … Continue reading
Restart Pharma Demand Generation Activities With Actionable Insight
As the ‘Lockdown. 04’ in India passes by, a time comes to press the restart button of all business activities in the country, in a calibrated manner, though, keeping in mind, the Covid-19 cases is yet to find its peak … Continue reading
An Essential ‘Acrobatic Feat’ Remains Relevant Even In Digital Pharma World
“A manager must, so to speak, keep his nose to the grindstone while lifting his eyes to the hills — quite an acrobatic feat!” This profound statement was articulated by the Management Guru of all-time – Peter F. Drucker, in his book … Continue reading
An Interesting Link: Productivity At Work And Employee Fitness (Part 2)
Part 2: Mental Fitness As I wrote in my previous article, the complex multi-factorial work-life challenges in today’s Volatile, Uncertain, Complex and Ambiguous (VUCA)) world are virtually unprecedented. Interestingly, a sizeable part of such challenge is related to a wide … Continue reading
Envisaging ‘five emerging key strategic changes’ in the Indian Pharmaceutical Industry
In India, the domestic pharmaceutical market has clocked a CAGR of around 13% to 14% since the last five years. Currently, the market is dominated by the drugs for mass ailments. However, such trend has already started showing a shift … Continue reading