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Tag Archives: logo

Recomposing Notes of Pharma Marketing Playbook

Posted on June 20, 2016 by Tapan Ray
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The global management guru Peter Drucker, in one of his management classics – “The Practice of Management”, published in 1954, that created the discipline of modern management practices, had underscored the following:  “As the core purpose of any business is to … Continue reading →

Posted in Pharma | Tagged Change, circle, CME, digital, doctors, Drucker, India, innovation, logo, marketing, Media, Medical, MR, Notes, Peter, Pharma, Playbook, pull, Push, Ray, Recomposing, representative, Social, stakeholders, strategy, surrogate, Tapan, Tapan Ray, vicious | Leave a reply

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Tapan J. Ray

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