Reaping rich harvest with less moaning and bagful of creative ideas from emerging Rural Markets of India

About 72 percent of the population and 135 million households of India live in the rural areas of the country. Many of them are poor. Definition of ‘Rural’: Agencies of the Government of India like, National Council of Applied Economic … Continue reading

In the quagmire of Pharmaceutical Pricing

Pricing of Pharmaceutical Products has now become one of the most complex and sensitive areas of the business, like never before. This is mainly because of the concern on the impact of medicine prices to access of medicines, especially, in … Continue reading

India urgently needs a total overhaul and reform of its public healthcare system with a holistic approach – NRHM and RSBY are laudable initiatives.

Over a period of time India had made significant improvement in various critical health indicators despite frugal public health spending by the government, which is just around 1 percent of GDP of the country. Such a low government spend towards … Continue reading

An integrated approach towards Public Private Partnership (PPP) initiatives to improve access to healthcare in India is the way forward.

Despite so much of stringent government control, debate and activism on the affordability of modern medicines in India, on the one hand, and the success of the government to make medicines available in the country at a price, which is … Continue reading