Artificial Intelligence (AI) that refers to the ability of machines to perform cognitive tasks like thinking, perceiving, learning, problem solving and decision making, is poised to disrupt our world. Initially conceived as a technology that could mimic human intelligence, AI … Continue reading
Tag Archives: applications
Pharma: Experts’ Handholding is Pivotal in Digital Marketing Transition Phase
“Pilman – A Tapan Ray Website on Helathcare” completes 10 years, today. Inspired by some of my dear friends, I created this website on January 14, 2009. Since then, reasonably well-researched articles, penned by me, on various aspects of health … Continue reading
Indian Pharma To Stay Ahead of The Technology Curve
In the ever-changing business environment, many industrial sectors have now started leveraging different cutting-edge technological platforms to improve overall strategic and operational effectiveness, keeping a sharp focus on better stakeholder engagement for greater customer satisfaction. These companies have accepted the … Continue reading
Pharma Sales Communication: Would ‘Cafeteria Approach’ Be More Productive Today?
For sales communication, quality of access of pharma Medical Representatives (MRs) to many important and busy doctors has been steadily declining over the past several years, all over the world, and India is no exception. This is mainly because the number of … Continue reading