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	<title>PILMAN &#187; trust</title>
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		<title>Indian Pharma’s Real Marketing Bottleneck Is Not Talent &#8211; It Is Trust: Why Gen X Must Be Given Strategic Control</title>
		<link>http://www.tapanray.in/indian-pharmas-real-marketing-bottleneck-is-not-talent-it-is-trust-why-gen-x-must-be-given-strategic-control/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=indian-pharmas-real-marketing-bottleneck-is-not-talent-it-is-trust-why-gen-x-must-be-given-strategic-control</link>
		<comments>http://www.tapanray.in/indian-pharmas-real-marketing-bottleneck-is-not-talent-it-is-trust-why-gen-x-must-be-given-strategic-control/#comments</comments>
		<pubDate>Tue, 06 Jan 2026 11:34:03 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Bottleneck]]></category>
		<category><![CDATA[Gen X]]></category>
		<category><![CDATA[Gen Y]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Indian]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.tapanray.in/?p=11017</guid>
		<description><![CDATA[Over-managed Gen X marketers, over-relied-upon experience, and why Indian pharma’s marketing speed problem is self-inflicted. Executive Summary: The purpose of this article is to provoke a necessary leadership rethink within Indian pharmaceutical marketing. Indian pharma is not short of talent; &#8230; <a href="http://www.tapanray.in/indian-pharmas-real-marketing-bottleneck-is-not-talent-it-is-trust-why-gen-x-must-be-given-strategic-control/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.tapanray.in/indian-pharmas-real-marketing-bottleneck-is-not-talent-it-is-trust-why-gen-x-must-be-given-strategic-control/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>When Pills Betray Trust</title>
		<link>http://www.tapanray.in/when-pills-betray-trust/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-pills-betray-trust</link>
		<comments>http://www.tapanray.in/when-pills-betray-trust/#comments</comments>
		<pubDate>Sun, 02 Nov 2025 07:25:59 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[betray]]></category>
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		<category><![CDATA[pharmaceuical]]></category>
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		<category><![CDATA[Quality]]></category>
		<category><![CDATA[Ray]]></category>
		<category><![CDATA[regulator]]></category>
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		<category><![CDATA[Spurious]]></category>
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		<category><![CDATA[Tapan Ray]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.tapanray.in/?p=10993</guid>
		<description><![CDATA[Why India’s Drug Quality Crisis Demands a Mindset Reset? A Familiar Headline, a Fading Sense of Shock: It happened again. According to The Economic Times (October 24, 2025), 112 drug samples failed quality tests in September — one even found spurious. If that &#8230; <a href="http://www.tapanray.in/when-pills-betray-trust/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		</item>
		<item>
		<title>Why Do Drug Companies Now Need More Focus On The 5th &#8220;P&#8221; Of Marketing?</title>
		<link>http://www.tapanray.in/why-do-drug-companies-now-need-more-focus-on-the-5th-p-of-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-do-drug-companies-now-need-more-focus-on-the-5th-p-of-marketing</link>
		<comments>http://www.tapanray.in/why-do-drug-companies-now-need-more-focus-on-the-5th-p-of-marketing/#comments</comments>
		<pubDate>Mon, 07 Mar 2022 00:00:16 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[4 Ps]]></category>
		<category><![CDATA[5th P]]></category>
		<category><![CDATA[branding]]></category>
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		<category><![CDATA[Product]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[purpose-driven marketing]]></category>
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		<guid isPermaLink="false">http://www.tapanray.in/?p=10665</guid>
		<description><![CDATA[Astute marketers understand that over several decades, the much-known phraseology &#8211; ‘marketing mix’, has remained the bedrock of marketing a product or a service. The ‘Father of Modern Marketing’ - Philip Kotler defined this terminology as the &#8220;the set of controllable variables that &#8230; <a href="http://www.tapanray.in/why-do-drug-companies-now-need-more-focus-on-the-5th-p-of-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		</item>
		<item>
		<title>How Creative Is Pharma Industry?</title>
		<link>http://www.tapanray.in/how-creative-is-pharma-industry/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-creative-is-pharma-industry</link>
		<comments>http://www.tapanray.in/how-creative-is-pharma-industry/#comments</comments>
		<pubDate>Mon, 15 Apr 2019 00:00:57 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Biotech]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[creativity]]></category>
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		<category><![CDATA[inclusive]]></category>
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		<category><![CDATA[mother]]></category>
		<category><![CDATA[necessity]]></category>
		<category><![CDATA[Operating]]></category>
		<category><![CDATA[organization]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[Peter]]></category>
		<category><![CDATA[pressure]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[Ray]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[ROI]]></category>
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		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.tapanray.in/?p=9482</guid>
		<description><![CDATA[“Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique &#8230; <a href="http://www.tapanray.in/how-creative-is-pharma-industry/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		</item>
		<item>
		<title>Patients’ Trust And Pharma Remain Strange Bedfellows?</title>
		<link>http://www.tapanray.in/patients-trust-and-pharma-remain-strange-bedfellows/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=patients-trust-and-pharma-remain-strange-bedfellows</link>
		<comments>http://www.tapanray.in/patients-trust-and-pharma-remain-strange-bedfellows/#comments</comments>
		<pubDate>Mon, 03 Sep 2018 00:00:11 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[bedfellows]]></category>
		<category><![CDATA[care]]></category>
		<category><![CDATA[Council]]></category>
		<category><![CDATA[Department]]></category>
		<category><![CDATA[doctor]]></category>
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		<category><![CDATA[gap]]></category>
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		<category><![CDATA[Pharmaceuticals]]></category>
		<category><![CDATA[Prime]]></category>
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		<category><![CDATA[strange]]></category>
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		<category><![CDATA[uneasy]]></category>

		<guid isPermaLink="false">http://www.tapanray.in/?p=9129</guid>
		<description><![CDATA[Like many other industries, pharmaceutical companies too often talk about improving focus on effective ‘stakeholder-relationship management’. The doctors obviously form an integral part of this process. There is nothing wrong with it. Nevertheless, serious concern of ‘conflict of interest’ between &#8230; <a href="http://www.tapanray.in/patients-trust-and-pharma-remain-strange-bedfellows/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating ‘Shared Value’ in Pharma – The Way Forward</title>
		<link>http://www.tapanray.in/creating-shared-value-in-pharma-the-way-forward/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creating-shared-value-in-pharma-the-way-forward</link>
		<comments>http://www.tapanray.in/creating-shared-value-in-pharma-the-way-forward/#comments</comments>
		<pubDate>Mon, 30 Jul 2018 00:00:37 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Access]]></category>
		<category><![CDATA[affordable]]></category>
		<category><![CDATA[Arogya]]></category>
		<category><![CDATA[Business]]></category>
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		<category><![CDATA[corporate]]></category>
		<category><![CDATA[creation]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Declining]]></category>
		<category><![CDATA[Drug]]></category>
		<category><![CDATA[forward]]></category>
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		<category><![CDATA[high]]></category>
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		<guid isPermaLink="false">http://www.tapanray.in/?p=9079</guid>
		<description><![CDATA[Many Pharmaceutical companies, both global and local, are struggling with a plethora of critical challenges. With the industry reputation diving south successful navigation through this headwind has become an onerous task, more than ever before. Under this backdrop, the article, &#8230; <a href="http://www.tapanray.in/creating-shared-value-in-pharma-the-way-forward/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Indian Pharma: Optimism, Concern and Retaining Trust</title>
		<link>http://www.tapanray.in/indian-pharma-optimism-concern-and-retaining-trust/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=indian-pharma-optimism-concern-and-retaining-trust</link>
		<comments>http://www.tapanray.in/indian-pharma-optimism-concern-and-retaining-trust/#comments</comments>
		<pubDate>Sun, 08 Oct 2017 23:46:04 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[concern]]></category>
		<category><![CDATA[confidence]]></category>
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		<category><![CDATA[NCAER]]></category>
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		<category><![CDATA[Optimism]]></category>
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		<guid isPermaLink="false">http://www.tapanray.in/?p=8457</guid>
		<description><![CDATA[As many would know, the significance of trust is profound. It is virtually all-pervasive. Building trust is fundamental in retaining any relationship – be it in the family, society or even in business, such as pharmaceuticals. For long-term success and &#8230; <a href="http://www.tapanray.in/indian-pharma-optimism-concern-and-retaining-trust/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Pharma ‘To Endeavor More To Be What It Desires To Appear’</title>
		<link>http://www.tapanray.in/pharma-to-endeavor-more-to-be-what-it-desires-to-appear/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pharma-to-endeavor-more-to-be-what-it-desires-to-appear</link>
		<comments>http://www.tapanray.in/pharma-to-endeavor-more-to-be-what-it-desires-to-appear/#comments</comments>
		<pubDate>Mon, 21 Aug 2017 00:00:47 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[appear]]></category>
		<category><![CDATA[centricity]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[cut]]></category>
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		<category><![CDATA[perception]]></category>
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		<guid isPermaLink="false">http://www.tapanray.in/?p=8363</guid>
		<description><![CDATA[Reputation is one of the most fundamental requirements for long-term sustainability of any business, without facing too much of avoidable distraction, or even a tough headwind from any hostile business environment. This fact is, of course, no-brainer. We all know &#8230; <a href="http://www.tapanray.in/pharma-to-endeavor-more-to-be-what-it-desires-to-appear/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<item>
		<title>Millennial Generation Doctors And Patients: Changing Mindset, Aspirations, And Expectations</title>
		<link>http://www.tapanray.in/millennial-generation-doctors-and-patients-changing-mindset-aspirations-and-expectations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=millennial-generation-doctors-and-patients-changing-mindset-aspirations-and-expectations</link>
		<comments>http://www.tapanray.in/millennial-generation-doctors-and-patients-changing-mindset-aspirations-and-expectations/#comments</comments>
		<pubDate>Sun, 06 Nov 2016 23:57:32 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
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		<guid isPermaLink="false">http://www.tapanray.in/?p=7948</guid>
		<description><![CDATA[The term ‘Millennial Generation’ normally refers to the generation, born from 1980 onward, brought up using digital technology and mass media. According to ‘Millennial Mindset’ – a website dedicated to helping businesses understand millennial employees and new ways of working, &#8230; <a href="http://www.tapanray.in/millennial-generation-doctors-and-patients-changing-mindset-aspirations-and-expectations/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Democratization of Healthcare: An Evolving Trend Driven By Cutting-Edge Technology</title>
		<link>http://www.tapanray.in/democratization-of-healthcare-an-evolving-trend-driven-by-cutting-edge-technology/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=democratization-of-healthcare-an-evolving-trend-driven-by-cutting-edge-technology</link>
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		<pubDate>Mon, 15 Feb 2016 00:00:53 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
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		<description><![CDATA[We have stepped on to a fascinating era of yet another disruptive innovation in a newly carved out space of the healthcare domain. Such initiatives are driven by path breaking ideas, which are being translated into reality with the application &#8230; <a href="http://www.tapanray.in/democratization-of-healthcare-an-evolving-trend-driven-by-cutting-edge-technology/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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