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	<title>PILMAN &#187; share of voice</title>
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		<title>From Share-of-Voice to Share-of-Outcomes: How Indian Pharma Is Rewriting Marketing</title>
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		<pubDate>Sun, 07 Sep 2025 07:39:06 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
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		<description><![CDATA[If you zoom out on India’s pharma market over the past 18 months, one pattern jumps off the page: marketing is no longer just about pushing brands; it’s about owning moments across the care journey - from the first symptom search to &#8230; <a href="http://www.tapanray.in/from-share-of-voice-to-share-of-outcomes-how-indian-pharma-is-rewriting-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Pharma Leadership Challenge In Post Covid Paradigm</title>
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		<pubDate>Mon, 03 Oct 2022 00:00:29 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
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		<description><![CDATA[Bringing a long cherished relief to many, on September 15, 2022, the World Health Organization said, &#8216;we can see the Finish Line&#8217; for the COVID-19 pandemic but it&#8217;s not over yet’. As I see today, several things are changing pretty fast &#8230; <a href="http://www.tapanray.in/pharma-leadership-challenge-in-post-covid-paradigm/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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