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	<title>PILMAN &#187; niche</title>
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		<title>The Game Changer: Effective transition from ‘blockbuster’ to an integrated ‘niche buster’ plus &#8216;generic drugs&#8217; business model</title>
		<link>http://www.tapanray.in/the-game-changer-effective-transition-from-blockbuster-to-an-integrated-niche-buster-plus-generic-drugs-business-model/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-game-changer-effective-transition-from-blockbuster-to-an-integrated-niche-buster-plus-generic-drugs-business-model</link>
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		<pubDate>Sun, 20 Nov 2011 07:58:47 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
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		<description><![CDATA[Since quite some time global pharmaceutical majors have been operating within the confines of high risk &#8211; high reward R&#38;D based business model with blockbuster drugs (annual sales of over US$ 1 billion). Blockbuster brands, mostly in the chronic-care segments &#8230; <a href="http://www.tapanray.in/the-game-changer-effective-transition-from-blockbuster-to-an-integrated-niche-buster-plus-generic-drugs-business-model/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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