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		<title>In VUCA World: Changing Dynamics of Prescription Generation Process</title>
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		<pubDate>Mon, 04 Nov 2013 00:00:41 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
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		<description><![CDATA[The acronym VUCA is often being used to emphasize upon the Volatility, Uncertainty, Complexity and Ambiguity in various situations. The term has been derived from military vocabulary and is being used since 1990s in the business management parlance. VUCA is also &#8230; <a href="http://www.tapanray.in/in-vuca-world-changing-dynamics-of-prescription-generation-process/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Differentiating Seven &#8216;Ps&#8217; of Marketing-Mix for Health Food Products &#8211; A strategic overview</title>
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		<pubDate>Mon, 17 May 2010 01:30:44 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
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		<description><![CDATA[As estimated by Nicholas Hall the health food products market in India is currently around U.S.$ 1.3 Billion with a huge marketing potential. However, the marketing-mix for such groups of health food products will need to be crafted in an &#8230; <a href="http://www.tapanray.in/differentiating-seven-ps-of-marketing-mix-for-health-food-products-a-strategic-overview/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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