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		<title>Tame Physicians’ Digital Fatigue With Brand Message Overdose</title>
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		<pubDate>Mon, 11 Apr 2022 00:00:27 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
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		<guid isPermaLink="false">http://www.tapanray.in/?p=10685</guid>
		<description><![CDATA[“The COVID-19 pandemic forced pharmaceutical companies adopt digital-first marketing models when in-person strategies were inaccessible, but health care practitioners report they’re becoming increasingly inundated with information and the shift to virtual marketing isn’t meeting their needs.” This was the finding &#8230; <a href="http://www.tapanray.in/tame-physicians-digital-fatigue-with-brand-message-overdose/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Evolving Scenario of Non-Personal Promotion in Pharma Marketing</title>
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		<pubDate>Mon, 28 Sep 2015 00:00:10 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
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		<guid isPermaLink="false">http://www.tapanray.in/?p=7102</guid>
		<description><![CDATA[In the Indian pharmaceutical industry, ‘Non-Personal Promotion (NPP)’ is gradually expected to assume much greater strategic importance than what it is today, if at all, in the overall strategic marketing ball game. This process would get hastened as and when &#8230; <a href="http://www.tapanray.in/evolving-scenario-of-non-personal-promotion-in-pharma-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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