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	<title>PILMAN &#187; Information</title>
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		<title>Harness Patients’ Quest For Trusted Information From Cyberspace</title>
		<link>http://www.tapanray.in/leverage-patients-quest-for-trusted-information-from-cyberspace/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=leverage-patients-quest-for-trusted-information-from-cyberspace</link>
		<comments>http://www.tapanray.in/leverage-patients-quest-for-trusted-information-from-cyberspace/#comments</comments>
		<pubDate>Thu, 02 Nov 2023 06:40:25 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[cons]]></category>
		<category><![CDATA[disease]]></category>
		<category><![CDATA[global India]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[Information]]></category>
		<category><![CDATA[Leverage]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Patients]]></category>
		<category><![CDATA[pros]]></category>
		<category><![CDATA[quests]]></category>
		<category><![CDATA[Ray]]></category>
		<category><![CDATA[Tapan]]></category>
		<category><![CDATA[Tapan Ray]]></category>

		<guid isPermaLink="false">http://www.tapanray.in/?p=10834</guid>
		<description><![CDATA[The controversy surrounding patients’ looking for health information online is virtually an ongoing one, for various reasons. Interestingly, it has been continuing at an accelerating pace for a long time. For example: “Eight in ten internet users have looked for health &#8230; <a href="http://www.tapanray.in/leverage-patients-quest-for-trusted-information-from-cyberspace/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time To Audit Pharma’s Doctor-Engagement And Other Digital Strategies</title>
		<link>http://www.tapanray.in/time-to-audit-pharmas-doctor-engagement-and-other-digital-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=time-to-audit-pharmas-doctor-engagement-and-other-digital-strategies</link>
		<comments>http://www.tapanray.in/time-to-audit-pharmas-doctor-engagement-and-other-digital-strategies/#comments</comments>
		<pubDate>Mon, 25 Jan 2021 00:00:20 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[audit]]></category>
		<category><![CDATA[channel]]></category>
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		<category><![CDATA[engagement]]></category>
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		<category><![CDATA[Tapan Ray]]></category>
		<category><![CDATA[value-delivery]]></category>
		<category><![CDATA[walk the talk]]></category>

		<guid isPermaLink="false">http://www.tapanray.in/?p=10400</guid>
		<description><![CDATA[It’s now over a year since the unprecedented global health crisis commenced. In this grueling saga, a silver lining is also visible. It helped pharma industry gain a fascinating operational experience, while navigating through disruptive business changes. The changes in the &#8230; <a href="http://www.tapanray.in/time-to-audit-pharmas-doctor-engagement-and-other-digital-strategies/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.tapanray.in/time-to-audit-pharmas-doctor-engagement-and-other-digital-strategies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Restart Pharma Demand Generation Activities With Actionable Insight</title>
		<link>http://www.tapanray.in/restart-pharma-demand-generation-activities-with-actionable-insight/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=restart-pharma-demand-generation-activities-with-actionable-insight</link>
		<comments>http://www.tapanray.in/restart-pharma-demand-generation-activities-with-actionable-insight/#comments</comments>
		<pubDate>Mon, 01 Jun 2020 00:00:34 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Actionable]]></category>
		<category><![CDATA[activity]]></category>
		<category><![CDATA[bedrock]]></category>
		<category><![CDATA[changes]]></category>
		<category><![CDATA[Coronavirus]]></category>
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		<category><![CDATA[Information]]></category>
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		<category><![CDATA[restart]]></category>
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		<category><![CDATA[Tapan Ray]]></category>

		<guid isPermaLink="false">http://www.tapanray.in/?p=10107</guid>
		<description><![CDATA[As the ‘Lockdown. 04’ in India passes by, a time comes to press the restart button of all business activities in the country, in a calibrated manner, though, keeping in mind, the Covid-19 cases is yet to find its peak &#8230; <a href="http://www.tapanray.in/restart-pharma-demand-generation-activities-with-actionable-insight/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Pharma Communication In Sync With Doctors’ Expectations?</title>
		<link>http://www.tapanray.in/is-pharma-communication-in-sync-with-doctors-expectations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=is-pharma-communication-in-sync-with-doctors-expectations</link>
		<comments>http://www.tapanray.in/is-pharma-communication-in-sync-with-doctors-expectations/#comments</comments>
		<pubDate>Mon, 13 May 2019 00:00:33 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[allocation]]></category>
		<category><![CDATA[bridging]]></category>
		<category><![CDATA[channels]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[company]]></category>
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		<category><![CDATA[digital]]></category>
		<category><![CDATA[disconnect]]></category>
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		<category><![CDATA[Drug]]></category>
		<category><![CDATA[expectations]]></category>
		<category><![CDATA[gaps]]></category>
		<category><![CDATA[in-sync]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Information]]></category>
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		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[non-personal]]></category>
		<category><![CDATA[outreach]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[physicians]]></category>
		<category><![CDATA[platforms]]></category>
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		<category><![CDATA[Survey]]></category>
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		<category><![CDATA[worldwide]]></category>

		<guid isPermaLink="false">http://www.tapanray.in/?p=9527</guid>
		<description><![CDATA[Not many pharma companies, especially in India, undertake any ongoing data-based analysis to gain insight on expectations and change in behavioral pattern of their customers, particularly doctors and patients. Many developments are taken as obvious, such as, when busy practitioners &#8230; <a href="http://www.tapanray.in/is-pharma-communication-in-sync-with-doctors-expectations/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Evolving Scenario of Non-Personal Promotion in Pharma Marketing</title>
		<link>http://www.tapanray.in/evolving-scenario-of-non-personal-promotion-in-pharma-marketing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=evolving-scenario-of-non-personal-promotion-in-pharma-marketing</link>
		<comments>http://www.tapanray.in/evolving-scenario-of-non-personal-promotion-in-pharma-marketing/#comments</comments>
		<pubDate>Mon, 28 Sep 2015 00:00:10 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Access]]></category>
		<category><![CDATA[archaic]]></category>
		<category><![CDATA[cancer]]></category>
		<category><![CDATA[Cash]]></category>
		<category><![CDATA[cocoon]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[cow]]></category>
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		<category><![CDATA[Government]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Information]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mature]]></category>
		<category><![CDATA[Medical]]></category>
		<category><![CDATA[message]]></category>
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		<category><![CDATA[NPP]]></category>
		<category><![CDATA[oncology]]></category>
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		<category><![CDATA[personalized]]></category>
		<category><![CDATA[Pharmaceuticals]]></category>
		<category><![CDATA[physicians]]></category>
		<category><![CDATA[practitioners]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[pull]]></category>
		<category><![CDATA[Push]]></category>
		<category><![CDATA[Ray]]></category>
		<category><![CDATA[Representatives]]></category>
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		<guid isPermaLink="false">http://www.tapanray.in/?p=7102</guid>
		<description><![CDATA[In the Indian pharmaceutical industry, ‘Non-Personal Promotion (NPP)’ is gradually expected to assume much greater strategic importance than what it is today, if at all, in the overall strategic marketing ball game. This process would get hastened as and when &#8230; <a href="http://www.tapanray.in/evolving-scenario-of-non-personal-promotion-in-pharma-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Would “Digital Health Equity” Augment Healthcare For All in India?</title>
		<link>http://www.tapanray.in/would-digital-health-equity-augment-healthcare-for-all-in-india/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=would-digital-health-equity-augment-healthcare-for-all-in-india</link>
		<comments>http://www.tapanray.in/would-digital-health-equity-augment-healthcare-for-all-in-india/#comments</comments>
		<pubDate>Mon, 09 Mar 2015 00:00:39 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
		<category><![CDATA[Accenture]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[DGHS]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[e-health]]></category>
		<category><![CDATA[equity]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Healthcare]]></category>
		<category><![CDATA[ICT]]></category>
		<category><![CDATA[India]]></category>
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		<category><![CDATA[portal]]></category>
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		<category><![CDATA[ZeroDivide]]></category>

		<guid isPermaLink="false">http://www.tapanray.in/?p=6408</guid>
		<description><![CDATA[A June 2014 report titled “Digital Health Equity: Humanizing e-Health” published by ‘ZeroDivide’, which helps transform communities through technology in the United States, highlighted that the digital revolution of daily life has significantly impacted healthcare in many parts of the &#8230; <a href="http://www.tapanray.in/would-digital-health-equity-augment-healthcare-for-all-in-india/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leverage Information Technology (IT), Health Insurance and ‘Jan Aushadhi’ initiatives to address the burning issue of ‘Access to Affordable Integrated Healthcare to all’ in India.</title>
		<link>http://www.tapanray.in/leverage-information-technology-it-health-insurance-and-jan-aushadhi-initiatives-to-address-the-burning-issue-of-access-to-affordable-integrated-healthcare-to-all/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=leverage-information-technology-it-health-insurance-and-jan-aushadhi-initiatives-to-address-the-burning-issue-of-access-to-affordable-integrated-healthcare-to-all</link>
		<comments>http://www.tapanray.in/leverage-information-technology-it-health-insurance-and-jan-aushadhi-initiatives-to-address-the-burning-issue-of-access-to-affordable-integrated-healthcare-to-all/#comments</comments>
		<pubDate>Thu, 28 May 2009 01:30:18 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
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		<guid isPermaLink="false">http://tapanray.in/index.php/?p=875</guid>
		<description><![CDATA[Despite so much of general focus, stringent Government control, debate and activism on the affordability of modern medicines in India, a vast majority of Indian population still do not have access to basic healthcare facilities.The degree of poor access to &#8230; <a href="http://www.tapanray.in/leverage-information-technology-it-health-insurance-and-jan-aushadhi-initiatives-to-address-the-burning-issue-of-access-to-affordable-integrated-healthcare-to-all/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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