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	<title>PILMAN &#187; differentiation</title>
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		<title>Winning By Creating A Strong Pharma ‘Brand Identity’</title>
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		<pubDate>Mon, 08 Aug 2022 00:00:21 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
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		<description><![CDATA[Since the beginning of 2022, several top global pharma majors are exhibiting their renewed focus on creating a new corporate ‘brand-identity’. Its key purpose is to chart a new strategic frontier where their brands will stand out in the highly &#8230; <a href="http://www.tapanray.in/winning-by-creating-a-strong-pharma-brand-identity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Creating A &#8216;Virtuous Cycle&#8217; Through Patient Reach and Care</title>
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		<pubDate>Sun, 08 Apr 2018 23:38:44 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
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		<guid isPermaLink="false">http://www.tapanray.in/?p=8917</guid>
		<description><![CDATA[As many would know, in the strategic marketing process of any product including patented and generic drugs crafty product differentiation plays a critical role. This strategic process of creating a competitive edge with unique product differentials is necessary. It helps perceiving &#8230; <a href="http://www.tapanray.in/creating-a-virtuous-cycle-through-patient-reach-and-care/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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