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		<title>Quantum Value Addition With Health Apps, Going Beyond Drugs</title>
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		<pubDate>Mon, 30 Mar 2015 00:00:58 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
				<category><![CDATA[Pharma]]></category>
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		<description><![CDATA[Besides all important brand attributes and how well those are communicated to the doctors, the &#8216;game winning&#8217; differentiating factors in the prescription drug business, as it appears today, would revolve around overall quality of patient-centric approach and offerings of pharma &#8230; <a href="http://www.tapanray.in/quantum-value-addition-with-health-apps-going-beyond-drugs/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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