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	<title>PILMAN &#187; Biogen</title>
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		<title>Corporate Branding In Pharma: An Evolving Strategy In The Emerging Scenario</title>
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		<pubDate>Mon, 15 Jun 2015 00:00:57 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
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		<description><![CDATA[Pharma advertisements in the mass media do not appear too frequently in India, for various reasons. Though few and far between, whenever these appear are mostly blunt and boring. In that context, an interesting advertisement of a global pharma major &#8230; <a href="http://www.tapanray.in/corporate-branding-in-pharma-an-evolving-strategy-in-the-emerging-scenario/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Utility Model: Would It Work In India For Pharma?</title>
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		<pubDate>Mon, 08 Jun 2015 00:00:26 +0000</pubDate>
		<dc:creator>Tapan Ray</dc:creator>
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		<guid isPermaLink="false">http://www.tapanray.in/?p=6704</guid>
		<description><![CDATA[The revised draft of India&#8217;s IPR Policy penned by the Government constituted ‘Think-Tank’ in 2014, suggests enactment of new laws, such as for ‘Utility Models’ and Trade Secrets, to fill some gaps in the country&#8217;s IPR ecosystem . However, media reports &#8230; <a href="http://www.tapanray.in/utility-model-would-it-work-in-india-for-pharma/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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